Mi Carrito

Context & Problem

In many households today—especially busy families—the weekly grocery run comes with several challenges: scattered lists, purchases across multiple stores, unexpected costs, forgotten items, and inefficient use of time. Many people still rely on paper notes, chaotic smartphone memos, or mental lists. By the time they reach the supermarket, something important is always missing.

Buying from several places (supermarkets, pharmacies, local shops) often results in price surprises, poorly planned budgets, and unnecessary stress.

Solution: Mi Carrito

Mi Carrito is a convenient digital tool designed to help modern households organize their shopping efficiently across multiple stores. Built specifically for the Salvadoran market with a Spanish interface, it addresses the unique shopping habits and needs of Central American families.

Accessible on desktop, tablet, and mobile, Mi Carrito allows users to:

• Create organized shopping lists, grouped by store—supermarkets, pharmacies, local markets, etc.
• Assign prices to items, updating the total cost in real time, eliminating surprises at checkout.
• Mark items as purchased, improving clarity and preventing forgotten essentials.
• Use Premium features such as spending reports, repeated lists for recurring purchases, tracking shopping habits, and adding items directly from recipes.
• Plan weekly meals and reduce food waste with a built-in recipe and menu suggestion system.

Mi Carrito is not just a shopping list—it's a smart household planning assistant.

Target Audience

While initially targeting the Salvadoran market, this audience profile aligns with modern households across Latin America and beyond that value time efficiency, structure, and smart spending.

Value Proposition

Business Model

Mi Carrito uses a freemium model:

This model attracts casual users while offering premium value for those who shop frequently or want deeper insights into their spending.

Expected Impact & Value

Mi Carrito delivers:

• A clean, modern, practical solution for household management
• Time and money savings through structured planning
• Tools aligned with Latin American consumer habits: multi-store shopping, price-sensitivity, digital convenience
• A universal, intuitive design adaptable to any market or household dynamic
• Localized Spanish interface tailored for the Salvadoran market

What Mi Carrito Solves